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Terms of Use

Effective Date: July 07, 2025

1. Acceptance of Terms

These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("you") and LUX GLOBAL LTD, trading as Pitch Practice AI ("Company", "we", "us", or "our"), concerning your access to and use of the Pitch Practice AI website and service as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the "Service").

You agree that by accessing the Service, you have read, understood, and agree to be bound by all of these Terms of Use. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS OF USE, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICE AND YOU MUST DISCONTINUE USE IMMEDIATELY.

2. Service Description

Pitch Practice AI provides an AI-powered sales call practice and coaching service. The Service allows users to practice sales conversations with realistic AI prospects, receive instant feedback on their performance, track their progress over time, and improve their sales skills in a safe, controlled environment.

The Service operates on a minute-based subscription system where each subscription tier provides access to a specific number of practice minutes per month. Users can engage in various sales scenarios including cold calls, discovery calls, demos, and objection handling.

3. User Eligibility and Responsibilities

3.1 Age Requirement: You must be 18 years of age or older to create an account and use the Service. By using the Service, you represent and warrant that you are 18 years of age or older and have the legal capacity to enter into this agreement.

3.2 User Conduct: You are responsible for:

  • Using the Service professionally and ethically for legitimate sales training purposes.
  • Not using the Service to practice illegal, unethical, or harmful sales tactics.
  • Maintaining the confidentiality of your account information and login credentials.
  • Not sharing your account access with unauthorized users.
  • Not attempting to reverse engineer, decompile, disrupt, or compromise the integrity or security of the Service or its underlying AI models.
  • Not using the Service to collect or store personal information about real prospects or customers.
  • Respecting the intellectual property rights of the Service and its content.

We reserve the right to suspend or terminate accounts that violate these terms.

4. Subscriptions and Payment

4.1 Subscription Plans: The Service operates on a minute-based subscription system with the following tiers:

  • Free: 20 free minutes upon signup with additional minutes available through referrals
  • Starter: 400 minutes per month for $19/month
  • Pro: 2000 minutes per month for $99/month
  • Team: Custom pricing for organizations with unlimited minutes

4.2 Billing: Subscriptions are billed monthly in advance. Unused minutes roll over for 90 days. You may cancel your subscription at any time, but no refunds will be provided for unused portions of your subscription period except as required by applicable law.

4.3 Free Trial: New users receive 20 free minutes to evaluate the Service. No payment information is required during the free trial period.

5. Voice Recordings and Data

5.1 Voice Recording: The Service records your voice during practice sessions to provide AI-powered feedback and coaching. By using the Service, you consent to these recordings being made and processed.

5.2 Data Ownership: You retain ownership of your voice recordings and can download or delete them at any time through your dashboard. We use recordings solely to provide the Service and improve our AI models in aggregated, anonymized form.

5.3 Data Security: All voice recordings are encrypted and stored securely. We implement industry-standard security measures to protect your data from unauthorized access.

6. Intellectual Property Rights

6.1 Our Content: The Service, including all software, databases, text, graphics, icons, hyperlinks, private information, designs, and agreements, as well as the collection, arrangement and assembly thereof, are the property of the Company or its licensors and are protected by copyright, trademark, and other intellectual property laws.

6.2 User Content: You retain ownership of any content you provide to the Service (such as voice recordings). By using the Service, you grant us a limited license to use, process, and analyze this content solely for the purpose of providing the Service and improving our AI models.

6.3 AI-Generated Content: Feedback, scores, and coaching tips generated by our AI are provided for educational purposes only. You may use this content for your personal professional development but may not redistribute or commercialize it.

7. Performance and Feedback

7.1 Educational Purpose: The Service is designed for educational and training purposes only. Feedback and scores are based on AI analysis and should not be considered as definitive assessments of your sales abilities.

7.2 No Guarantees: We do not guarantee that use of the Service will improve your sales performance or results. Individual results may vary based on many factors including effort, application, and market conditions.

7.3 Professional Judgment: You should use your professional judgment when applying techniques learned through the Service to real sales situations.

8. Disclaimers

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WE MAKE NO WARRANTIES ABOUT THE ACCURACY, COMPLETENESS, OR RELIABILITY OF THE AI-GENERATED FEEDBACK, SCORES, OR COACHING RECOMMENDATIONS. AI-GENERATED CONTENT IS PRODUCED ALGORITHMICALLY AND MAY CONTAIN ERRORS, INACCURACIES, OR UNEXPECTED ELEMENTS.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST REVENUE, LOST SALES, OR LOSS OF DATA, ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICE.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

10. Indemnification

You agree to indemnify, defend, and hold harmless the Company and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including attorney's fees) arising from:

  • Your use of the Service;
  • Your violation of these Terms;
  • Your violation of any third-party rights, including intellectual property rights;
  • Any content you submit to the Service.

11. Termination

We may terminate or suspend your account and access to the Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach these Terms.

You may cancel your subscription at any time through your account settings. Upon termination, your right to use the Service will cease immediately, and any unused subscription minutes will be forfeited.

You may request deletion of your account and all associated data by contacting us at team@pitchpracticeai.com.

12. Governing Law and Disputes

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles.

Any disputes arising out of or relating to these Terms or the Service shall be resolved through binding arbitration in accordance with the rules of the London Court of International Arbitration.

13. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of any material changes by email or through the Service. Your continued use of the Service after such notification constitutes acceptance of the new Terms.

We may also modify or discontinue the Service at any time without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Service.

14. General Provisions

These Terms constitute the entire agreement between you and us regarding the Service. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

15. Contact Information

For any questions about these Terms of Use, please contact us:

Email: team@pitchpracticeai.com

Post: LUX GLOBAL LTD (trading as Pitch Practice AI)

27 Old Gloucester St, Holborn

London, WC1N 3AX, United Kingdom

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